When designing your marketing campaign, it is important to clearly determine the outcome that you would like at the end of the marketing campaign. (Small Business Development Corporation, n.d.)
Outcomes can be:
More storefront visits
Online sales
Brand awareness
Education of a product
Launching of new products.
Showing products on offer
Once you have determined your desired outcome, you need to choose where to you would like to deliver the content. Gone are the days of just using a singular platform – you can have multiple avenues which will increase the effectiveness of your campaign.
Below we will list 3 well known platforms that you can start using today!
Email:
This is an easy way to deliver content straight to a customer’s inbox. While not every customer will read their emails, a well-designed layout, thoughtful content, and striking headlines will increase the opening rates of your emails.
Social Media platforms:
It is a well-known fact that a significant amount of people uses social media actively. Using platforms such as Instagram, Facebook, YouTube will expose your marketing efforts to a large percentage of the population. 
(Chaffey, 2024)
Website:
Your own website can be extremely powerful in aiding your marketing efforts. You are in full control of the message, content and experience you want visitors to have when looking at your business. You have the ability to look at how customers interact with your content, lure new customers in and capture contact information which can be used in the future to include in your marketing strategies.
Although using your website in your marketing efforts can be daunting, these next 3 areas of work will help you get started:
1 – Refresh your website with new content regularly
2 – Visual Imagery captures people’s attention so ensure that your website includes pictures or videos
3 – Use keywords on your website to enable customers to find your website. By being descriptive of your products and services, you can increase your pages’ rank and be first to show up on google if a customer searches for info about services like yours. (Hallen, 2023)
References
Chaffey, D. (2024, February 1). Smart Insights. Retrieved from Smartinsights.com: https://www.smartinsights.com/wp-content/uploads/2024/01/Most-popular-social-media-platforms-2024.png
Hallen, G. (2023, February 6). Perrill. Retrieved from www.perrill.com: https://www.perrill.com/website-as-a-marketing-tool/
Small Business Development Corporation. (n.d.). Small Business Development Corporation. Retrieved from https://www.smallbusiness.wa.gov.au/: https://www.smallbusiness.wa.gov.au/marketing/marketing-promotion-strategies?utm_source=google&utm_medium=cpc&utm_campaign=[SEARCH]%20Tools_id3876&utm_adgroup=Templates%20-%20Marketing&utm_content=Templates%20-%20Marketing&gad_source=1&gclid=Cj0KCQjwzZmwB
