Using email as a marketing tool can be a very effective way to inform customers of your newest products, events, or special offers. Through crafting a well-constructed email, you can increase your opening rates and improve the click-through rates. With the digital products on the market, you can easily send emails to a specific section of your customers and deliver your message to those who are more likely to engage with your content. So how do you get started?

The first step is to get people to sign-up to your email list, and as you grow it, you will be able to see trends and curate segments of customers. You can use printed QR codes for in-venue sign up locations, use it on receipts or use a sign-up link in your social media posts, websites, or any digital correspondence you have with customers. (Intuit Mailchimp, 2022)

When you have a selection of customers, you can segment your email based on different criteria such as sign-up methods, specific interests, or interaction with emails to name just a few. By targeting specific groups, you can curate a message more suited and increase your open rates. (Santiago, 2024)

(Intuit Mailchimp, 2022)

Reading just a text-based only email can be very dull and would likely not tempt people to open it. An email with rich graphics, catchy opening lines, mind blowing offer, or an interesting way of writing can draw people in to read your emails. Combine that with a juicy offer or a click-to-action, and you have an easy and low-cost method to get your message to customers!

References

Intuit Mailchimp. (2022, November 3). Intuit Mailchimp. Retrieved from www.Mailchimp.com: https://mailchimp.com/resources/email-marketing-field-guide/

Santiago, E. (2024, 01 24). Hubspot. Retrieved from Hubspot.com: https://blog.hubspot.com/marketing/email-marketing-guide